Elephant pants, those loose, colourful trousers adorned with elephant prints, have become a staple of Thai markets and a global fashion phenomenon. Loved for their comfort and cultural flair, these trousers are now more than just travel wear. They are a playful symbol of Thailand’s creativity and soft power.

The much-loved Thai style sweet-and-sour dried plum by Waydhanar, sold under the premium snack brand MagMag, recently celebrated its tenth anniversary with a special event that unveiled some simple dishes made with the fruit and introduced a new logo designed by ML Chiratorn “Kru Toh” Chirapravati.